NAIL.social was founded to help clients navigate this new world by using research, creativity, and experimentation to deliver industry l̶e̶a̶d̶i̶n̶g̶ crushing results— in both paid and organic social media. This can only be done by discarding the current 'best practices' and adapting to a world that orbits a binary star of Data and Culture.  We relish this unstable environment as it continually presents opportunities to give our clients measurable advantages.

NAIL Communications has spent 20 years turning creative communications into business results. But as social platforms relentlessly consume more eyeballs and budgets, marketers are facing a new reality: their content, campaigns and careers are at the mercy of an ever-changing, opaque, wildly complex media universe.


Our Process

We scout and find the best performers in an industry or vertical by using an objective data driven approach. Often the best results come from our own client experimentation.


Bringing best practices from theory into practice. We take our learnings and convert them into methods and practices that take advantage of the strengths and minimize the weaknesses of a particular client.


We seek to understand the root of why and how these performers are at the top. This involves scraping and quantifying organic social but also interviewing the best practitioners to learn their methods. With paid social, it comes down to relentless experimentation until the results are effective and repeatable.


We level up your team or organization so they can deliver the same results. This is done through in-person education and support.  Or we can also implement and manage these strategies for you.

Train / Implement

Social Scientists

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  • Twitter

As a data driven creative director and digital strategist, Jess spent his formative years in the growth and results driven startup environment. At mint.com (acquired) he was the leading content creator and popularized the marketing infographic. At Visual.ly, a data visualization content marketplace, he was the creative director from launch to acquisition. He has worked with clients such as SAP, Genetech, Tableau, Cisco, Sony Pictures, Mojang, Visa, Zillow, and others.  He is the Digital Strategy Director at NAIL Communications.

Jess Bachman

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With a degree in Media Analytics from Elon University Rachyl has brought analytical rigor to the field of creative advertising at NAIL Communications. She has been a ferocious advocate for our clients.  After quickly finding professional social analytics tools inadequate, Rachyl built her own which we employ on all clients have dubbed, RachylSuite™. She leads quantitative research and paid social management.

Rachyl Jackson

Areas of Expertise and Exploration

Paid Social Media

  • Facebook

  • Instagram

  • Twitter

  • LinkedIn

  • Influencers

  • Reddit

  • Snap

  • YouTube

  • Amazon

  • Pinterest

Organic Social Media

  • Facebook

  • Instagram

  • Twitter

  • LinkedIn

  • YouTube

  • Snap

  • Untappd

  • Alexa

  • TikTok

  • Reddit

  • Pinterest

  • Twitch

  • Quora

  • Dischord

  • SoundCloud

Services and Offerings

There are many ways we can help but you might not need the whole shebang.  Sometimes just a quarter  shebang would do just fine.  To save us both some time, we are very transparent about what we do and how we do it, so click some of these links to explore how we can help.  If you want to work with us but need a totally custom shebang, just reach out. 


We start from square one and build a robust strategy and plan to accomplish your goals and KPI's.


We setup, run, monitor, optimize, and report on your paid or organic campaign.


We review and audit the work of your own team, agency, or vendor,  to spot malpractice or malfeasance.


We teach and train clients and the public on the secret of our success. We should probably stop doing that.


We design, implement, and analyze test results to get answers to your questions before the campaign starts.

We don't know why you would ever want to leave our site, but here are some worthy excursions.

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63 Eddy St

Providence, RI. 02902