Client: Philanthropic Foundation with $1B in assets
Objective: Leverage their existing social media accounts and assets to create more engagement with the community.
Challenge: Non-profit social is difficult with few accounts doing it well.
Solution: We took a deep dive on non-profit twitter to find who was doing it well, and why, and combined that with our own learnings to create a tailored bootcamp for the client's personnel.
Client talk: "Organic social for us was, challenging, and not in a good way. We were going through the motions and we weren’t really sure if we were doing it right. We went through the NAIL.social organic bootcamp and not only did we understand what "right" looked like, but found a way to enjoy the process. They dissected our specific industry, what worked, what didn't, our competitors and certainly ourselves. I'm not going to say that being audited is fun, but they have a unique way of injecting humor into what they do. We have retained NAIL.social on a monthly basis for evaluation, feedback, and opportunities, and our internal team has seen month-over-month improvements. We are challenged again, but in a good way this time." - AC, VP of Marketing
