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NAIL Communications has spent 20 years turning creative communications into business results. But as social platforms relentlessly consume more eyeballs and budgets, marketers are facing a new reality: their content, campaigns and careers are at the mercy of an ever-changing, opaque, wildly complex media universe.


NAIL.social was founded to help clients navigate this new world by using research, creativity, and experimentation to deliver industry l̶e̶a̶d̶i̶n̶g̶ crushing results— in both paid and organic social media. This can only be done by discarding the current 'best practices' and adapting to a world that orbits a binary star of Data and Culture.  We relish this unstable environment as it continually presents opportunities to give our clients measurable advantages.

Social media changed everything. 


Brands, businesses, and budgets are all having to adapt to this new and complicated reality. 

Never has so much culture created so much data.

NAIL.social uses that data along with research and experimentation to deliver best-in-class results for our clients.

Our Process
We scout and find the best performers in an industry or vertical by using an objective data driven approach. Often the best results come from our own client experimentation.

We scour the Internets to find who is truly moving the needle on social. Sometimes we find ourselves.

Bringing best practices from theory into practice. We take our learnings and convert them into methods and practices that take advantage of the strengths and minimize the weaknesses of a particular client.

We figure out how clients can actually get the same results as we do.

Without us.

We seek to understand the root of why and how these performers are at the top. This involves scraping and quantifying organic social but also interviewing the best practitioners to learn their methods. With paid social, it comes down to relentless experimentation until the results are effective and repeatable.

We figure out the secret to the secret sauce.

We level up your team or organization so they can deliver the same results. This is done through in-person education and support.  Or we can also implement and manage these strategies for you.

We train your your team to kick ass.

Or we can kick it for you. 

Train / Implement
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  • Twitter
As a data driven creative director and digital strategist, Jess spent his formative years in the growth and results driven startup environment. At mint.com (acquired) he was the leading content creator and popularized the marketing infographic. At Visual.ly, a data visualization content marketplace, he was the creative director from launch to acquisition. He has worked with clients such as SAP, Genetech, Tableau, Cisco, Sony Pictures, Mojang, Visa, Zillow, and others.  He is the Digital Strategy Director at NAIL Communications.

I somehow built a career that required me to be a highly effective creative. Then a highly effective data junkie. Then a highly effective strategist.

​Now creative, data, and strategy come together to form some of hyper-effective Voltron for the 22nd century.


Jess Bachman
Social Scientists
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  • Twitter
With a degree in Media Analytics from Elon University Rachyl has brought analytical rigor to the field of creative advertising at NAIL Communications. She has been a ferocious advocate for our clients.  After quickly finding professional social analytics tools inadequate, Rachyl built her own which we employ on all clients have dubbed, RachylSuite™. She leads quantitative research and paid social management.

You know how at the end of the Matrix, Neo can see the code in everything and can dive into enemies and explodes them from the inside. That's basically me.  Except Jess says I'm not nearly as cool because I don't wear leather and I'm really into knitting, craft beer, and cats.

Wait.  Is that harassment?

Rachyl Jackson
Areas of Expertise and Exploration
Paid Social Media
  • Facebook

  • Instagram

  • Twitter

  • LinkedIn

  • Influencers

  • Reddit

  • Snap

  • YouTube

  • Amazon

  • Pinterest

Organic Social Media
  • Facebook

  • Instagram

  • Twitter

  • LinkedIn

  • YouTube

  • Snap

  • Untappd

  • Alexa

  • TikTok

  • Reddit

  • Pinterest

  • Twitch

  • Quora

  • Dischord

  • SoundCloud

Services and Offerings
There are many ways we can help but you might not need the whole shebang.  Sometimes just a quarter  shebang would do just fine.  To save us both some time, we are very transparent about what we do and how we do it, so click some of these links to explore how we can help.  If you want to work with us but need a totally custom shebang, just reach out. 

We are good at a lot of stuff.  This is our menu.

If you need something else, just ask.

We start from square one and build a robust strategy and plan to accomplish your goals and KPI's.

We create a map and a plan for success.

We setup, run, monitor, optimize, and report on your paid or organic campaign.

We do the work,  improve the work., then report on the work.

We review and audit the work of your own team, agency, or vendor,  to spot malpractice or malfeasance.

We make your provider is doing a good job.

We teach and train clients and the public on the secret of our success. We should probably stop doing that.

Learn how we do it.

We design, implement, and analyze test results to get answers to your questions before the campaign starts.

We find answers to your questions before it gets really expensive.

We don't know why you would ever want to leave our site, but here are some worthy excursions.

We think, talk, and write a lot.

Have a listen/read.


We teach you how to do what we do.

Spicy social media hot takes, the dankest of ascii memes, and the latest format trends.  Our twitter feed has it all.

It's a lukewarm fire hose of half-thoughts.

What do you get when combine memes, education, and bad acting?  Well I guess you will just have to see to find out.

Educational videos, with memes.

Blood, Sweat, & Likes
Looking for some long form? Well this is what the industry calls thought leadership.

It's a blog.

We teach you how to do what we do.

Weekly episodes where we discuss the latest in social media, various rants, and deep dives on arcane topics.

Two social media experts shooting the shit for 40 minutes.